South Florida’s iconic luxury destination, The Boca Raton, is set to unveil the grand reimagining of its Beach Club in December 2024. With a jaw-dropping $120 million investment, this transformation promises to redefine coastal luxury and enhance the experience of both new and returning guests. Nestled on a pristine stretch of golden sand along the Atlantic Ocean, the reimagined Beach Club will offer a seamless fusion of opulent design and curated experiences against the backdrop of South Florida’s shimmering coastline.
A New Era of Coastal Elegance
The Beach Club’s renovation is set to debut with a stunning redesign that bridges the gap between the resort’s interiors and its breathtaking beachside location. With 210 spacious guest rooms and suites, each will boast floor-to-ceiling windows that offer uninterrupted views of either the ocean or the Intracoastal Waterway. The design will blur the lines between indoors and outdoors, featuring natural textures like honed marble and cerused woods, punctuated by vibrant coral velvet accents. The reimagined rooms will also offer an upgraded experience with a wet bar equipped with a water filtration system, ensuring guests stay refreshed throughout their stay.
The transformation will triple the number of suites, including the luxurious Grand Suite + Lanai. These expansive accommodations will include one- and two-bedroom options that seamlessly extend into private poolside living spaces, allowing guests to fully embrace the sea breeze from their personal patios.
Inspired Dining Experiences
Dining at the reimagined Beach Club will be nothing short of extraordinary. The beloved Marisol restaurant, now featuring a chic indoor-outdoor setting, will continue to serve its fresh Mediterranean fare. Guests can enjoy breakfast, lunch, and dinner just steps from the ocean, with the restaurant’s dramatic bar becoming a social centerpiece for expertly crafted cocktails.
A new sand-side dining experience, Onda, will spotlight a different culinarian each winter season, offering guests an ever-evolving menu of classic island flavors. Living Room, located just beyond Beach Club’s entrance, will offer a mesmerizing atmosphere where world-class mixologists create elegant aperitifs. Guests can relax on the outdoor terrace, taking in the stunning seascape or enjoy a sunny café experience with house-made pastries and gourmet coffee.
The White Bar, positioned poolside, will be an open-air haven featuring creative cocktails and an extensive wine list. For a quick bite, Ocean Market will serve gourmet snacks and ice cream, perfect for guests wanting to return swiftly to their beachside fun.
Curated Coastal Experiences
The new Beach Club will offer an extensive array of amenities reflecting the essence of coastal living. Among the highlights is the exclusive VesBAR fleet—1960s Vespas repurposed as mobile bars, adding a touch of retro chic to the luxury experience. The hotel’s Ritual Series will feature a range of intentional moments from day to night, including oceanside wellness classes, a Sunset Ritual with artisanal aperitifs, and a Night’s End tradition for late-night relaxation.
Guests can enjoy a variety of activities, from lounging on the private beach and indulging in on-the-water adventures like surfing and pedal kayaking, to relaxing by one of three pools or at the vibrant Cabana Club. The Banyan Bunch Beachside program will cater to younger guests with engaging activities and educational experiences centered around adventure and nature.
Unforgettable Gatherings and Events
The reimagined Beach Club will also serve as a premier venue for meetings, events, and celebrations. Newly transformed spaces such as the beachfront Surfside Lawn, Atlantic Ballroom, and Coastal Patio will offer idyllic settings for gatherings of all sizes, whether open-air or tented, framed by the resort’s stunning coastal landscape.
Access to Harborside Amenities
In addition to the luxurious offerings at the Beach Club, guests will have access to The Boca Raton’s Harborside amenities, just a short Water Taxi ride across the Intracoastal. This includes access to golf, tennis, pickleball, wellness experiences at Spa Palmera, and the Harborside Pool Club, featuring three pools, water slides, a floating river, and more.
As South Florida’s only beachfront resort in Boca Raton, the newly reimagined Beach Club is poised to captivate a new generation of discerning travelers while continuing to enchant its long-time guests. This transformation represents the pinnacle of luxury, design, and experience, setting a new standard for oceanfront escapes.
