More than 50 years after helping launch the modern video game industry, Atari remains one of the most recognizable and influential brands in the world. Its iconic Fuji logo is instantly identifiable, and its connection to gaming culture is deeply ingrained across generations. With a tagline like “Futuristic Since Forever,” Atari uniquely bridges nostalgia, present-day culture, and forward-thinking innovation—making it a natural fit for a bold new hospitality concept.
That vision is now becoming reality with the Atari Hotel, a next-generation destination that blends gaming, music, entertainment, and immersive experiences into a one-of-a-kind hotel experience designed for gamers and fans alike.
A Flagship Location in the Heart of Phoenix
The first Atari Hotel is currently under development in downtown Phoenix, with a targeted opening in late 2028, pending permitting, construction schedules, and project milestones. Phoenix will serve as the flagship location and the first phase of the Atari-branded hospitality concept.
Located in the vibrant Roosevelt Row Arts & Entertainment District, the hotel sits within a highly walkable neighborhood known for its creative energy. Guests will be surrounded by music venues, local restaurants, galleries, and cultural attractions, with direct light rail access and major sports arenas just minutes away. The location reinforces the hotel’s goal of being not just a place to stay, but a destination woven into the city’s cultural fabric.
Gaming, Entertainment, and Community Under One Roof
At its core, the Atari Hotel is designed around gaming and interactive entertainment. From gaming-ready guest rooms to a dedicated event arena, the hotel will offer spaces built for both casual players and competitive gamers. Streaming capabilities, immersive entertainment zones, and live events will create an environment where guests can play, watch, connect, and compete.
Beyond gaming, the hotel will feature vibrant dining and social spaces, live music experiences, and community-focused events that reflect Atari’s legacy and its future-facing vision. The result is a dynamic atmosphere where nostalgia meets innovation.
Built for the Future of Technology
Technology is central to every aspect of the Atari Hotel. The development team has partnered with Intel to help create a future-ready environment designed to evolve alongside technological advancements. This collaboration ensures the hotel’s infrastructure can support emerging gaming platforms, streaming technologies, and immersive digital experiences for years to come.
Development and Brand Partnership
The project is being developed and managed by Intersection Development, LLC, along with its project-specific investment entity, Central RoRo, LLC, which serves as the official licensee of the Atari brand for this development. Atari Interactive, Inc. has licensed its name and trademarks but is not involved in the construction, fundraising, or day-to-day operations of the hotel.
What’s Next for Atari Hotels?
While Phoenix marks the debut of the Atari Hotel concept, additional locations—including Denver—are currently being explored under separate development and licensing agreements. Each future site aims to reflect the same core principles: immersive entertainment, community engagement, and a deep respect for gaming culture.
As the Atari Hotel moves closer to reality, it represents more than just a themed hotel—it’s a bold reimagining of how gaming, hospitality, and entertainment can intersect. For gamers, creatives, and fans of iconic brands, the future of Atari is checking in.
