After leading the Seattle Seahawks to a commanding 29–13 victory over New England in Super Bowl LX, MVP Kenneth Walker III and quarterback Sam Darnold capped off football’s biggest night with a moment that has defined championship celebrations for nearly four decades.
Standing on the field at Levi’s Stadium outside San Francisco, surrounded by swirling confetti and the roar of jubilant Seahawks fans, Walker and Darnold turned toward the cameras and delivered the iconic words heard around the world:
“We’re going to Disneyland!”
The triumphant declaration was captured by Disney crews for the latest edition of the brand’s legendary Super Bowl television commercial, now airing nationwide and across social platforms in both English and Spanish.
From the Gridiron to The Happiest Place on Earth
With the Lombardi Trophy secured, the celebration now shifts south to Disneyland Resort in Southern California, which is currently marking a major milestone—70 years of The Happiest Place on Earth.
The centerpiece of the festivities will be a colorful victory cavalcade down Main Street, U.S.A. in Disneyland Park, led by Walker and Darnold themselves. Fans and guests—many of whom watched the Seahawks’ championship performance just hours earlier—will line the street to cheer on the Super Bowl heroes as they soak in their victory Disney-style.
The magical day will also include classic attractions, dazzling entertainment, and unforgettable encounters with beloved Disney characters, blending sports triumph with timeless Disney enchantment.
A Storied Super Bowl Tradition
By delivering the iconic phrase, Walker and Darnold officially join one of sports and entertainment’s most cherished traditions. Disney’s long-running “I’m Going to Disneyland!” campaign began in 1987, when New York Giants quarterback Phil Simms first proclaimed his plans to celebrate at a Disney park following a Super Bowl win.
Since then, the tradition has featured some of the greatest names in NFL history, including Tom Brady, Patrick Mahomes, and Jerry Rice. Now, the Seahawks stars take their place on that distinguished list—where championship glory meets Disney magic.
A Performance for the Ages
Seattle’s Super Bowl LX victory was powered by standout performances marked by precision, poise, and leadership. Walker totaled 161 all-purpose yards, earning Most Valuable Player honors and solidifying his role as the face of the Seahawks’ championship run. Alongside him, Darnold delivered calm, confident play on football’s biggest stage—together earning starring roles in one of the most recognizable commercials in sports.
The Disneyland celebration is also a personal homecoming for Darnold, who grew up in San Clemente, just 35 miles from Disneyland, and played college football at the University of Southern California.
Looking Ahead to Super Bowl LXI
The handoff to Super Bowl LXI begins Monday with the Disneyland cavalcade and a live ESPN SportsCenter broadcast from the park, officially starting the countdown to next year’s game in Los Angeles, which will air on ABC.
Fittingly, Super Bowl LXI will also mark the 40th anniversary of Disney Parks’ beloved “I’m Going to Disneyland!” campaign—a milestone that underscores the enduring connection between championship moments and Disney storytelling.
For Kenneth Walker III, Sam Darnold, and Seahawks fans everywhere, the road to victory didn’t end with the final whistle—it led straight to Main Street, U.S.A., where legends celebrate and magic continues.
